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5 Patterns We Keep Seeing in Behavioral Health Point Solution Evaluation

Rachel Goldberg, Vice President, Growth & Clinical Strategy
Rachel Goldberg, Vice President, Growth & Clinical Strategy
5 Patterns We Keep Seeing in Behavioral Health Point Solution Evaluation
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Over nearly a decade, our team at NovaOne has reviewed more than 600 behavioral health point solutions to build something better - a platform held to the clinical and operational standards most of the industry won’t touch. In that process, we learned a lot about what separates solutions doing real clinical work from those that aren't quite there yet. As your teams have likely seen over the years, the same five patterns come up again and again. We are putting them in one place to open a conversation about how we work together to hold these solutions to a higher standard for our members.

Here's what we've learned to look for and the question that gets to the truth faster.

1. Borrowed Evidence
 When a point solution describes itself as evidence-based and cites peer-reviewed research, that is a good starting point. The research leveraged is often real and meaningful. The pattern we keep seeing is broad category evidence standing in for product-level evidence, where the citations confirm that a modality like CBT works (for example), but the platform's own outcomes go unstudied. The stronger question is whether this specific platform has independently studied its own outcomes with a population like yours. The best point solutions can show you both the category evidence and the product-level data. That combination is the clinical credibility standard worth holding for.  

What to Ask Green Flag
  • Can you show me outcomes data specific to your solution, not just the category you are built on?
  • Who conducted the studies, and what volume of users were included? 
 Company specific outcome data with a statistically significant user volume alongside category-level evidence.  

2. The Engagement Question
 When a point solution reports that their members are highly engaged, the follow-up worth asking is: engaged doing what? App opens, wearable pings, email opens and check-in survey completions are. They tell you whether a member touched the product (or was nudged by it) - not whether their clinical condition is improving. Engagement is worth tracking, but it is not the same as clinical progress. Health plans are increasingly asking for validated clinical outcomes alongside engagement data, and the best point solutions are ready for that conversation. In clinical practice, measurement-based care, using validated instruments rather than activity counts to gauge whether treatment is working, is the recognized standard, and the strongest solutions bring that same discipline to the member level  

What to Ask Green Flag
  • What validated clinical measures do you report at the member level?
  • If a member's symptom scores are worsening or improving, how does that change the care they receive? 
Validated measurement instruments (PHQ-9, GAD-7, PCL-5) reported alongside engagement data at the member level. 

3. Network Availability
You already know that a directory count and real appointment availability are two very different numbers, and that closing the gap for members is work your team lives in every day. The data still lands hard: a U.S. Senate Finance Committee investigation in 2023 sent secret shoppers to call 120 listed in-network behavioral health providers across 12 Medicare Advantage plans. More than 80% were unreachable, not accepting new patients, or listed inaccurately. Only 18% produced an appointment. ² Network size is a starting point. Appointment availability is the number that reflects what members actually experience, and it is one that the strongest point solutions are proud to share.

What to Ask Green Flag
  • Beyond directory count, what does real appointment availability across the organization’s network actually look like, and how do you measure it? 
  • I talk through our experience with the difference between provider count and real appointment availability in this short clip - watch or listen to it here.
Clear, current data on appointment availability alongside network size. 

4. Speed and Clinical Fit Together
Speed to first session matters enormously for members seeking care. What matters just as much is whether that session is with a provider who is clinically appropriate for that member's specific condition. Access to evidence-based practices, delivered with proven fidelity, is paramount. A fast appointment provider who isn't trained in the evidence-based practice a member's condition calls for isn't real access; speed without clinical fit doesn't move outcomes. Point solutions that match on both speed and clinical fit are the ones producing the best outcomes for that population. 

What to Ask Green Flag
  • For large aggregators, how does your organization match members to providers based on condition and clinical experience, not just availability?
  • Do you track outcomes by provider?
  • For specialty conditions, how do you ensure fidelity to the evidence-based practices necessary to support members with those conditions?  
Fast time to first session paired with condition-specific matching, proven fidelity to evidence-based practices and provider-level outcome data. 

5. Serving the Full Spectrum of Clinical Complexity
Preventive wellness tools have an important place in a comprehensive behavioral health strategy. The question worth asking is whether an organization or platform  is designed to serve every member, including those with the highest clinical complexity - chances are they are not. The scale of serious mental illness and substance use disorder in the commercially insured population is significant⁴ - and the members in those categories are the ones driving majority of behavioral health spend, along with the most challenging quality of life. These members need evidence-based clinical care matched to their condition, measured against validated tools and appropriate navigation when it is not working. Point solutions that are prepared to route members into more intensive , either within their organization or in partnership with other provider groups, are the ones moving the needle on both cost and outcomes. 

What to Ask Green Flag
  • How does your organization serve members with serious mental illness, SUD or other specialty behavioral health conditions?
  • What is your step-up care model, and what does escalation look like?
A differentiated care model that distinguishes between wellness, subclinical needs, and specialty behavioral health needs including serious mental illness.

Putting It Into Practice
These five patterns are at the core of how we built NovaOne - and they are the same standards we hold every solution in our network to. Evidence-based clinical care, validated outcome measurement, condition-specific matching and a clear step-up model are not optional features in our ecosystem. They are the baseline.  

In a recent webinar, Joe Burton and I walked through the six-question audit tool we have built from nearly a decade of point solution reviews. The questions are grounded in the same five patterns above and are designed to be usable in your next RFP or renewal conversation. Watch or listen here

Ready to see what a higher standard looks like in practice?
Our clinical and health plan veterans have spent nearly a decade reviewing point solutions and building something better. If you want to pressure-test your current behavioral health setup against these five patterns, we'd love 20 minutes with you. Book a conversation with our team here.

 

Sources: ¹ American Psychological Association, ² U.S. Senate Finance Committee, ³ Milliman, Inc., SAMHSA

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