BH NOT BS: Cutting Through the Noise to Deliver Evidence-Based Behavioral Healthcare

Tuesday, March 31, 2026 at 2 p.m. ET

The behavioral health industry is flooded with overpromising point solutions, inflated provider networks, unvalidated AI tools and social media "therapy" - and health plans and employers are paying the price. In this candid, eye-opening webinar, we'll discuss the most common tactics that create the illusion of behavioral health access while delivering little to no clinical value. More importantly, we'll show you what real, evidence-based behavioral healthcare actually looks like, from validated screening tools and clinical model fidelity to provider accountability and measurable outcomes. If you're tired of managing 10+ siloed point solutions - while being disappointed in the results - this webinar is for you.  

Speakers:
Joe Burton, President & CEO, NovaOne
Rachel Goldberg, RN, Vice President, Client & Provider Succes, NovaOne
What You Will Learn
By the end of this webinar, attendees will be able to:
  • Identify the most common "BS" practices in behavioral health including network inflation, check-box credentialing, AI snake oil and fake engagement metrics.
  • Understand what evidence-based care requires, including fidelity to gold-standard clinical models, validated screening tools and ongoing outcomes measurement.
  • Evaluate their current behavioral health vendor landscape for clinical accountability gaps, phantom network coverage and lack of measurable outcomes.
  • Apply a framework for selecting and auditing behavioral health partners based on real clinical standards rather than inflated statistics or marketing claims.
  • Articulate the business and human case for consolidating point solutions into a unified strategy that delivers measurable ROI and genuine member outcomes.

Speakers

Joe Burton-1
Joe Burton
President & CEO, NovaOne
 

Joe Burton is a seasoned executive and visionary leader in digital wellbeing and behavioral health. As the former Founder & CEO of Whil (now RethinkCare) and President of Headspace, Joe brings extensive industry expertise in scaling digital health platforms, driving innovation in mental health and leading high-growth B2B / B2C SaaS and clinical services businesses. Joe is an alumnus of Harvard Business School and author of Creating Mindful Leaders. At NovaOne, he focuses on transforming behavioral healthcare delivery through a holistic approach to mental wellbeing.  

Rachel Goldberg-1
Rachel Goldberg, RN
Vice President, Client & Provider Succes, NovaOne 
 

Rachel Goldberg leads client and provider success at NovaOne. Her team ensures that clients maximize value and ROI, while members benefit from our full spectrum of evidence-based preventive and curative behavioral health services – from wellness to serious mental illness care. As a registered clinician, and with a strong background in health plan innovation, Rachel was recognized as one of Managed Healthcare Executive’s Emerging Leaders in 2021 for her groundbreaking work at one of the largest health plans in the nation. 

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