BH NOT BS: It's Time for Evidence-Based Behavioral Healthcare
The ONE thing you need to know: Real behavioral health outcomes require real clinical standards - evidence-based practices, validated screening tools, provider accountability and measurable results. Not inflated network numbers, check-box specialty credentialing and unmonitored care.
The Problem: Point Solution Fatigue Has Created a Lot of BS
Over the past nine years, we’ve reviewed over 500 point solutions to consider for inclusion in the NovaOne network. Here’s what we’ve learned. The behavioral health industry is drowning in noise. Health plans and employers are managing upwards of 20 siloed point solutions, each promising transformation.
Youtubers, TikTokers and other social media influencers have created a race to the bottom for behavioral health - dispensing questionable mental health advice to millions (queue the latest Netflix documentary). AI chatbots are offering "therapy" without clinical validation. And provider aggregators are claiming massive networks that sound impressive - until you realize the same clinicians are counted five, six or seven times across different platforms. And point solutions have been gaming the systems for years with fake / passive activity like connecting members’ wearable devices and then pinging them three times a day to drive up faux engagement statistics – just one of dozens of tricks to boost faux engagement. There’s a lot of BS out there.
This isn't just inefficient. It's dangerous. When members are struggling with real anxiety, depression, PTSD, eating disorders, substance use disorders or serious mental illness, they don't need fake BS. They need BH - real, evidence-based behavioral healthcare delivered by qualified providers using validated clinical models with measurable outcomes.
At NovaOne, we're calling it like it is: BH NOT BS.
What Point Solutions Do That's Actually BS
Let's be honest about what's broken:
1. The Great Network Inflation Scam
You've heard the pitch: "We have 80,000 clinicians in our network!" Sounds impressive, right?
Guess what? It's the same people. The same part-time therapist working across five different platforms gets counted five times. Well-intentioned health plans and employers assume they've expanded their network by 50,000 providers, but members still can't find available appointments to clinically validated care. This "phantom coverage" creates the illusion of access while delivering nothing of substance.
2. Check-Box Specialty Credentialing (AKA "Expert in Everything")
In most provider directories, clinicians can self-report areas of “clinical expertise” when applying to a health plan’s network: trauma care, children's care, family therapy, substance use care, eating disorders., etc. This supplemental information is typically gathered during the standard credentialing process but is not typically validated. The result? Members get matched with providers who may be well-intentioned but often lack specialized training in evidence-based practices for the complex conditions they have self-reported expertise in. The end results: ineffective care, member dissatisfaction and no measurable clinical outcomes.
3. Zero Clinical Accountability
Here's the uncomfortable truth: most providers across the country don’t use validated screening tools to monitor clinical outcomes. There's no assessment at intake to accurately identify what's actually wrong. There's no ongoing measurement to see if treatment is working. There's no fidelity to a formal clinical model. It's the equivalent of a cardiologist treating heart disease without ever checking your blood pressure.
4. AI Snake Oil
AI is everywhere in healthcare right now, and much of it is unvalidated, unregulated and unproven. People are turning to AI for mental health advice at record numbers daily. Chatbots offer "therapy" with zero clinical oversight. This isn't innovation-it's recklessness. Blind faith in AI without clinical validation puts vulnerable people at risk.
5. The TikTok Effect: Fast Advice, Bad Advice
Mental health influencers rack up millions of views offering tips and hot takes on anxiety, depression, trauma and everything in between. Some of them are helpful. Much of it is pseudoscience. And none of it is a replacement for evidence-based clinical care. The rapid availability of bad advice - via TikTok, Instagram, Google – has made for a growing list of entertaining Netflix shockumentaries, but it also means that misinformation spreads faster than clinical truth.
6. Patient Brokers and Predatory Ads
Vulnerable people searching for help online are bombarded with ads from patient brokers and lead-gen companies that route them to whoever pays the most - not who's clinically qualified to help them. It's healthcare commodification at its worst.
7. The Lie About Evidence-Based Practices
Many vendors claim to offer "evidence-based care." But when you dig deeper, there's no fidelity to formal clinical models like Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT) or Exposure and Response Prevention (ERP). There's no training. No supervision. No outcomes measurement. It's evidence-based in name only.
What BH NOT BS Actually Looks Like
At NovaOne, we're done with the BS. Here's what real behavioral healthcare looks like:
Evidence-Based Practices, Not Buzzwords
Every provider in our network is trained in gold-standard clinical models: CBT, CPT, DBT, ERP, MBSR and more. We don't just claim evidence-based care - we verify it, monitor it and measure it.
Validated Screening Tools to Identify the Root Cause
NovaOne uses eight different validated screening tools to accurately identify what members are struggling with. Not everyone has "anxiety" or "depression." Accurate diagnosis leads to the right treatment - and better outcomes.
Provider Accountability and Clinical Oversight
Our provider partners operate under strict metrics and value-based arrangements. We monitor outcomes. We ensure fidelity to clinical models. We don't just credential a license - we validate expertise.
Real Networks, Not Phantom Coverage
We've curated a network of 25+ specialty provider organizations across the country - each selected for clinical excellence, mission alignment and proven outcomes. No inflated numbers. No part-timers counted six times. Just real providers delivering real care.
Speed to Care That Actually Matters
The national average for behavioral health access is 50 days. For specialty care, it's even longer – upwards of months. NovaOne's average speed-to-care is under five days. Access without quality is useless - but quality without access is, too.
Building the Next Generation of BH Networks
This isn't just about fixing what's broken. It's about building something better.
At NovaOne, we're collaborating with leading industry experts and providers to:
• Highlight evidence-based practices and drive awareness of what actually works
• Bust myths about networks, AI and point solutions
• Scour the country for best-in-class providers and contract with the "best of the best"
• Promote clinical effectiveness to our members, clients, and the industry
• Get people the clinically effective care they deserve - not the care that's easiest to sell
• Build the tools and automation that foster transparency and accountability
We're not interested in being another point solution. We've built the unified platform that ends point solution fatigue with real, measurable, evidence-based preventive and curative behavioral healthcare.
The Bottom Line
The behavioral health industry has a credibility problem. Too many vendors are selling stories, not improving outcomes. Too many networks are inflated. Too many providers are unmonitored. Too much "care" is unvalidated. Members deserve better.
They deserve BH NOT BS - evidence-based practices, validated outcomes, real access and providers who are held to the highest clinical standards. And so do you. One partner. One platform. One path to better health.
Ready to eliminate the BS and invest in real behavioral health? Learn how NovaOne can transform your approach to behavioral healthcare. Book a meeting with us today.
