Reflecting on 2025: A Year of Transformation and Momentum

2025 marked a defining chapter for NovaOne, one of reflection, renewal and renewed momentum. From leadership transitions to brand evolution and market expansion, this year laid a strong foundation for the future.

Leadership and Vision
We honored the retirement of our founding CEO, Suzanne Kunis – a legend in behavioral health. This milestone marked an exciting new beginning as we welcomed Joe Burton as President and CEO in May 2025. Joe’s arrival brought fresh perspective, energized leadership and a clear focus on scaling our impact while staying true to our mission.

Brand Evolution
One of the most visible milestones of the year was our rebrand from NovaWell to NovaOne. This evolution better reflects who we are today, a unified, whole-health partner bringing together behavioral health, care navigation and data and outcomes-driven solutions under one cohesive identity.

Industry Presence and Thought Leadership
NovaOne strengthened its voice and visibility in the behavioral health space by attending and speaking at the Behavioral Health Tech Conference. The event provided an opportunity to share our story, showcase our impact and build meaningful connections with industry leaders, innovators and potential partners.

Team Growth and Culture
In 2025, we reached an important internal milestone by fully staffing our team. With the right people in place across functions, we strengthened collaboration, expanded technology and AI capabilities and reinforced a culture grounded in purpose, accountability to our members and shared success.

Client and Member Impact
We continued to receive strong, positive feedback from clients, alongside powerful stories of member success. These outcomes reaffirm the value of our approach and the real-world impact NovaOne delivers every day, keeping people at the center of everything we do.

Provider Partnerships
Our commitment to partnership remained strong as we deepened relationships with existing providers while also bringing new providers into the NovaOne network. These collaborations are essential to expanding access, maintaining quality and meeting the evolving needs of members nationwide.

Market Expansion
2025 was a year of significant growth. We won another major health plan and expanded our covered member lives by 2.5 million. We now have six health plans representing more than 14+ million covered lives. This milestone reflects increasing trust in our model and growing demand for comprehensive, scalable behavioral health solutions.

Strategic Refresh
To support our next phase of growth, we undertook a strategic refresh, aligning leadership, priorities and investments around where the market is heading and how NovaOne can lead. This work sharpened our focus and positioned us to move forward with clarity and confidence – much of which can now be seen at NovaOneHealth.com.

Looking Ahead
As the year closed, one theme stood out clearly, momentum. Interest in NovaOne continues to grow, conversations are accelerating and the future feels full of possibility. With a strong team, a clear strategy and renewed energy, we are entering the next chapter ready to build, scale and lead. We do so with tremendous gratitude for the 2,000+ clients, 14+ million members and provider partners who rely on NovaOne to live our mission. We wish them – and all who serve the nation’s behavioral health crisis – a happy and successful new year!